Patagonia Apparel Launches Music Collective

::Originally Posted on MI Blog 7/15/11::

Patagonia, the outdoor apparel company, has a long-standing reputation of advocacy for the environment. Their latest move to support the environment recruits the help of musicians worldwide to create an online music collective that raises funds for select non-profit environmental groups. The funds are raised by the sale of donated tracks and the funds generated by specific purchases go to the organization of the artist’s choice.

Musicians such as Pearl Jam, Bonnie Raitt, Ziggy Marley, Maroon 5, DeVotchKa, Toad the Wet Sprocket, John Scofield, and Jack Johnson are just a few of the many who have donated tracks to raise funds. The Patagonia Music Collective comes with the help of Seattle-born GIST Lab, a company that combines music and marketing to produce social results. Sue Devine of ASCAP spoke with Geoff Stanfield of GIST to gain more insight on the Patagonia project.

She asked Geoff several questions, one of which was about the mission and goals of the project.

Geoff answered, “The mission of Patagonia Music is to generate revenue and awareness for grass roots environmental non-profits through the sale of music. We also seek to engage and educate music fans on the environmental issues that we face as a community. Let’s face it, with current budget cuts that affect the EPA and other organizations, there is no more crucial a time for people to learn the issues and support organizations working in the environmental space.”

He also commented on how the project will assist Patagonia is achieving it’s goals as a company.

“From early on, Patagonia has made enviro- giving a core element of its business practice. PatagoniaMusic is both easy for the artist to use and a great way for fans to hear new music. One artist and his or her fan base focused on a single issue is powerful on its own, but when that equation is multiplied by many artists and many fans, it has an even greater impact. Patagonia may be a collection of climbers and outdoor enthusiasts, but they are about as punk rock and DIY as they come. The independent spirit is alive and well there and it runs through all the employees from front desk to CEO.”

When asked what the platform will achieve for the artists involved, Geoff said, “I believe that at the core of every artist is the desire to have an effect on something. That may be a person, an idea, a cause, or a movement. Artists are leaders and have a great deal of influence, able to provide direction to the people who choose to listen. Giving is not solely for the established rock star. If Patagonia Music can provide an opportunity for an artist, large or small, to do the right thing while making it reasonably streamlined for them to do so, then we have done our job.”


Marketing Music Through Non-Linear Communication: Bas Grasmayer for Music Think Tank

::Originally Posted on MI Blog 7/20/11::

This morning Music Think Tank posted an interesting article contributed by Bas Grasmayer, head of online communication for official.fm and contributor to @techdirt and @hypebot. The article is a summation of his thesis “The Answer is in the Ecosystem: Marketing Music Through Non-Linear Communication,” which offers excellent insight into the changed ecosystem of music marketing that must account for the way the internet has changed the way music is shared and sold. He claims that one of the main motivations for his thesis was the piracy debate, “I found it a waste of time,” he writes, “Partly because I’m a so-called ‘digital native’ who grew up with the internet and I’ve never really seen piracy as a huge problem compared to the massive opportunities the internet created. When I recently interviewed French electro-producer Para One, he echoed my opinion about the internet: ‘it would be unfair to hate it.'”

His skepticism over the piracy debate led him to investigate the topic further and speculated that the issue of internet piracy had to be a symptom of a larger problem. He says,

            Graph Courtesy of Bas Grasmayer (basbasbas.com) and Ryan Van Etten (ryanvanetten.com)

“The web has allowed for non-linear communication through networks on a massive scale. The music industry’s first introduction to this was probably Napster (oh yes I said the N-word). To me, Napster symbolizes the music industry’s near total loss of control over the distribution of their product. The industry’s unwillingness or inability to adjust to this new reality of non-linear communication only made things worse (perhaps a lack of understanding has been the problem).

Other symptoms of the web’s non-linear communication are social networks (including the music industry’s darling MySpace), ‘word of mouse’, music like water and there are even people who say it has changed young people’s thought processes.” See the Problem’ section of his thesis for a more detailed explanation, this is very much an abbreviation.

What Bas wanted to figure out was how artists and labels could fully adapt to this changed reality.

So the solution? Well, I’ll direct your attention back to the title of the thesis: the ‘answer’ is apparently in the ecosystem, but let’s investigate this assertion a bit further. Bas says thinkers like Derek Sivers and Mike Masnick gave him ideas about “do’s and dont’s,” but it wasn’t until he had coffee with Dutch music manager Niels Aalberts that he was able to get a glimpse of the bigger picture. Aalberts described his artists’ fanbases as ‘ecosystems,’ which gave Bas the insight to make the following conclusions:

“To me, fanbase suggests a certain distance between artists and fans. It comes from a more linear age where one-to-many was the norm. You would communicate to fans through your music, interviews in magazines, appearances on the radio, music videos and perhaps you would return fanmail every now and then. Now the artist can be placed at the center of the network and is the unifying factor of fans who can now get interconnected. One of my favourite examples of this is deadmau5’ Minecraft server, where fans and artist literally immerse themselves in a world composed of fan art.”

He hypothesizes the formula for the digital age to be explained this way:

Be remarkable: whatever you do, whoever you are has to be a story worth talking about. Without that you’re never going to be able to leverage non-linear communication. There are a lot of very skillful musicians and artists out there, but how many are really worth talking about?

Be easy to discover: pretty basic, but you’d be surprised. Be on YouTube, be on Facebook, be on Twitter, have a homepage that unites them all. Publish in as many different places as possible and let your content be your marketing. If your content is truly remarkable, you should make it easy for fans to let it go viral. My favourite example here is The Ugly Dance.

Turn your fanbase into a party: this is where you will really start witnessing the ecosystem’s dynamics. We’ve all been to house parties where everyone was bored, standing around, waiting for the host to come talk to them whilst figuring out an exit strategy and how much food and drinks to consume to make the trip to the party worth it. What a huge difference that is with a great house party where the host makes sure everybody’s connected and having a good time; the type of party where people wouldn’t really notice if the host went for a 30 minute walk. The internet works the same way!

Connect: at the same time, one needs to deepen their connection with fans. Fans have to feel involved with you, make them care. People are more likely to buy music after connecting with them.

Listen: your fans listen to your music and you should listen to them. If you’re really interconnected with your fans, you can more accurately pick up the non-linear communication and jump in whenever people want something. From this listening the business opportunities arise. They go way beyond selling digital or physical copies of music. People want to spend money on music, truly, but you need to give them a reason: don’t offer them something you want them to buy, offer them something they want you to sell.”

Be remarkable, be easy to discover, turn your fanbase into a party, connect, listen.” It’s that simple. You can read the entirety of Bas Grasmayer’s thesis here. For the article posted on Music Think Tank, click here. To stay up to date with other writings by Bas Grasmayer, we suggest following him on Twitter: @Spartz.

Photo Courtesy of Bas Grasmayer (basbasbas.com) and Ryan Van Etten (ryanvanetten.com)

“Native Wayne” Jobson Shares His Thoughts on Reggae, Songwriting and More

::Originally Posted on the MI Blog 8/3/11::

“Native Wayne” Jobson is a Grammy Award-winning producer and one of the leading authorities on all things Reggae. Born in Jamaica, Wayne grew up listening to and performing with some of Reggae’s most legendary names. An artist in his own right, Wayne and his band “NATIVE,” was the first Reggae artist to be signed to Clive Davis’ Arista Records in 1978 and were produced by Lee “Scratch” Perry in his legendary Kingston, Jamaica studio Black Ark.

Since then, Wayne has built an extensive career as a musician and producer working with artists such as Jimmy Cliff, Toots and the Maytals, Gregory Isaacs, 311, Thievery Corporation, and was an executive producer for No Doubt’s Rock Steady album, which won him two Grammy Awards. Well-known in the world of radio, Wayne hosted the show “Reggae Revolution” on KROQ-FM for many years. The show helped break many American rock-reggae artists such as Sublime, 311, Slightly Stoopid and others. He currently hosts the show “Alter-Native” on Indie 103.1, which airs online on indie1031.com and on local radio stations nationwide.

Wayne’s knowledge of Reggae has been consulted by music historians around the globe. Wayne was both a writer and producer for the film Stepping Razor- Red X, a documentary on the life of Peter Tosh, which was nominated for a Prix Genie in the category of “Best Documentary” in 1993 by the Academy of Canadian Cinema & Television. He has also produced two episodes of “VH1, Behind the Music,” one on the life of Bob Marley and another on the life of Peter Tosh, among many other pieces about the history of Reggae both on film and in print.

“Reggae,” Wayne says, “really all came out of a place called Alpha, Alpha Boys School. It’s where they trained all the Jazz musicians. Every great musician in Jamaica learned how to play there. There was a Catholic nun who was the head of the school that trained them and disciplined them and made them into really great musicians.

“It’s relatively poor in Jamaica now, and the kids don’t really have instruments. With Dancehall, they just have the rhythm so they just go into a studio and rap over a rhythm and get a number one song. Kids nowadays say ‘Why would I spend years studying music to become Bob Marley when I could just rap some foolishness and get in the top ten?’ Dancehall has set a standard where the kids aspire to become rappers and they no longer aspire to become great musicians, they’ve stop learning keyboard and guitar and all the great music.”

This modern scene is contrasted with the 1970’s when musicians like Bob Marley, Peter Tosh, Jimmy Cliff and others like them were writing songs that would define a generation.

“At the time,” Wayne says, “they were really hungry as they were writing those songs. Bob Marley and Peter Tosh didn’t look at themselves as ‘musicians,’ saying ‘Hey I’m a musician and I want to ‘make it,’ and I want to get number one and get some girls.’ For them they saw themselves as messengers, for them this was like church. When it’s much more larger than life for you and you’re writing it like a sermon, rather than a hit – when you look at it like that, then you write the song much more seriously than you would sitting down with a record company who sits you down and says, ‘Hey we need to write another hit.’

“The problem with Reggae today,” Wayne says, is that “Bob Marley set a standard so high, that it just makes everything else sound like a joke. The difficult thing is that some of the songs coming out today are good, some are very good, but they aren’t songs that people want to cover. When you hear a song like ‘Three Little Birds,’ it’s not one of Bob’s best songs but how many people have covered that? Hundreds of people have covered that. How many people have covered ‘I Shot the Sheriff?’ He set a standard there that just nobody in reggae is writing right now. We have a few people in reggae like Jah Cure, Richie Spice, Taurus Riley and all of them have good songs, but we need somebody that’s going to write another Redemption Song.”

Wayne explained that listeners are looking to American Rock-Reggae for what they can’t find in Dancehall or other music coming out of Jamaica these days. These bands are inspiring an interest in the genre among listeners to go back and discover Bob Marley, Peter Tosh, Jimmy Cliff and others. Reggae is coming back to life in these bands and turning on a whole new generation to classic Reggae that would have never known about it otherwise.

“The blueprint for American Rock Reggae was Sublime. Nobody is writing songs like them today. I got to help break a lot of those bands on KROQ: No Doubt, Sublime, 311, Sugar Ray… Now there’s a whole new generation of Rock Reggae with some amazing new bands, Slightly Stoopid, Rebelution, Iration, Soldiers of Ja Army, Aggrolites, Phoenix Rose. It’s what the kids what to hear because nobody from Jamaica is giving them that, there’s just getting the dancehall – now they’re looking to America to give it to them.”

On Production …

Wayne related an anecdote of the first recording session for Barrington Levy’s “Vice Versa Love.” Perfect the minute it was recorded, he said Barrington has a pure voice unlike any other in Reggae. “It was one take, he said, “Barrington just went into the studio, the keyboardist just sat down at the keyboard and Barrington just sang it. That was going to be the demo for them to bring in the band and all. But when they finished the keyboardist just couldn’t believe he didn’t make any mistakes, and Barrington couldn’t believe he didn’t make any mistakes. And they just released it like that. And it’s the best song ever. No punch-ins, no auto-tune, no nothing.”

Tracks like Barrington’s “Vice Versa Love,” teach producers an important lesson about learning to recognize when they need to let a song speak for itself. “Another song like that,” he said, “Is Jimmy Cliff’s, ‘Many Rivers to Cross’ – the classic. Jimmy once said to me, ‘I wish I could re-do the vocal on that song’ and I said ‘What? That’s the greatest vocal of all time.’ One thing I’ve learned from producing is that if a song is good, if it stands up on its own, you have to leave it alone.

“Chris Blackwell at Island Records told me that Bob Marley came to him and played him ‘Redemption Song’ on acoustic guitar and was like, ‘OK now we gotta get the band, the horns, etc’ and Chris said ‘Don’t touch that, record it right now, just the way it is.’ So they took it into the studio. In three takes they had ‘Redemption Song.’ If the song is that good, you don’t need anything else on top of it.”

On Songwriting…

“I often tell people, when writing songs; the most important thing is the opening line. You have to open the line and just kill them, when you finish the opening line they should just go ‘OK, I can’t take anymore, it’s just too genius you’ve killed me.’ Probably one of the best opening lines of all time is ‘Hello Darkness My Old Friend…’ from Paul Simon’s “Sound of Silence.” I mean how are you going to top that? You know exactly what the song is about, he’s already destroyed you.

“What I always tell songwriters, the greatest set of opening lyrics are from “The Year of the Cat,” by Al Stewart. ‘On a morning from a Bogart movie in a country where they turn back time, you go strolling through a crowd like Peter Lorre contemplating a crime. She comes out of the sun in a silk dress running, like watercolor in the rain, don’t bother asking for explanations, she’ll just tell you that she came – In the Year of the Cat.’ How are you going to top that right? It’s genius. Coming up with clever opening lines and capture the people right away is what you have to do.

“Nowadays you hear so many songs of people singing, ‘I’m so lonely: Listen to me, Life’s so lonely, the world is so lonely.’ Paul McCartney didn’t say that life is lonely, he said ‘Eleanor Rigby picks up the rice in a church where a wedding has been.’ Could anyone be more lonely than that? ‘Father McKenzie writing the words to a sermon that no one will hear.’ Can anyone be more lonely than that? ‘Look at all the lonely people.’ Eleanor Rigby was absolute genius, but the song isn’t called ‘Lonely, Lonely, I’m so Lonely’ and the chorus doesn’t go ‘Everybody’s Lonely,’ No. You have to paint a picture with the songs and create images. That’s how you write a good song.”

Here’s an extensive list of the music Wayne suggests you should check out. The list highlights not only the original groundbreakers in Reggae, but also the musicians who are taking the genre in new directions today.

———————————————————————————————

1. Pure ReggaeCompilation 

 

“The album was number one on the pop Hawaii charts for about three months. For a compilation, that’s really rare. It’s a good place to start.” 
2. Til Shilo, Buju Banton.

 

 

 

 

“If they’re looking at modern day reggae, you still have reggae going but then you have dancehall. I’m not a big fan of dancehall. Buju Banton has some good reggae and some dancehall. If you want to buy one dancehall album, the best dancehall album is Til Shilo, by Buju Banton.”
3. Ultimate Collection, Jimmy Cliff.

 

“You really have to study any Jimmy Cliff song.”
4. “Longing For,” Jah Cure.


“In modern day reggae, the artists that are happening now are Jah Cure, their song “Longing For,” had a great structure.” 
5. Vice Versa Love,” Barrington Levy.

“Barrington has a truly pure voice. Probably one of the best singers in Reggae.”
6. “She’s Royal,” Tarrus Riley.


“Tarrus Riley’s song ‘She’s Royal’ is really great,” he also has an amazing version of “King of Pain” by the Police.”
7. Dub Side of the Moon; Radiodread; 

 Easy Star’s Lonely Hearts,

 Easy Stars All Stars.


“Another album out there you should definitely get and study is by a session of musicians out of New York called Easy Stars All Stars. Check out the album Dub Side of the Moon, the song “Money” and their second album called Radio Dread, Citizen Cope does “Karma Police.” Modern Heritage does “Electioneering,” it is as good as Radiohead version. They have an album called Easy Star’s Lonely Hearts Dub Band … check out “Lucy in the Sky with Diamonds” with Frankie Paul. I play that like every week on my show. They do “A Day in the Life” with Michael Rose and Menny More.”
8. Richie Spice

9. The Aggrolites

10. Rebelution

11. Iration

12. Soldiers of Jah Army

13. Slightly Stoopid

14. Phoenix Rose

Turntable.fm Launches iPhone App

::Originally Posted on the MI Blog 9/13/11::

“Social DJ service” turntable.fm released an iPhone application today that will allow users to engage in the service from their mobile device.

Mashable’s Chris Taylor downloaded the app today and wrote:

“Visually, the Stickybits team has done a great job of packing everything in to the small screen. It actually seems easier on the iPhone to scroll down the list of rooms people have created (the list loads as you scroll). Step into a room, and it looks exactly like a Turntable room should. Even packed with avatars, it’s not significantly slower. My iPhone 3GS was able to render a 200-avatar room with no problem; the music didn’t skip and the head-bobbing was smooth.”

But an app “this complex,” isn’t without it’s bugs.  “The first time I tried to spin, the app booted me off when it came to my tune. (Anecdotally, I heard a few stories of iPhone DJs getting booted; it’s easy to tell, because the avatar is holding a phone instead of a laptop). The second time, nobody could hear the music — despite it being a track I’d played successfully many times in the web client.”

Chris has no doubt, however, that Turntable will iron out these bugs shortly.

“With a $7 million round of funding led by Union Square Ventures, also announced Tuesday, the company now has a lot more resources. We can’t wait to try the (as yet unannounced) Android and iPad versions.”

Read more from MashableVentureBeat, & The Wall Street Journal.

Viacom vs. Youtube – Round 2

::Originally written for the MI Blog 10/18/11::

A second round of the Viacom vs. Youtube battle moves to a Manhattan appellate court today as Viacom appeals a June 2010 U.S. District Court ruling in Youtube’s favor. The case has been boiling since 2007, when Viacom originally sued the Google-owned internet media website for nearly $1 billion in damages for copyright infringement.

Variety‘s Ted Johnson wrote for the publication’s website on Friday with the prediction that this case “could define the rules of the road for the Internet because it centers on where YouTube’s liability lies when users post infringing material, massive amounts of it, on its site.” He wrote, “The ‘safe harbor’ provision of the 1998 Digital Millennium Copyright Act, written many years before YouTube was born, shields Internet service providers, website operators and others from liability for infringement by their users when they meet certain conditions, like promptly responding to takedown notices sent by content creators.”

Johnson quotes journalist Robert Levine, author of the new book Free Ride: How Digital Parasites are Destroying the Culture Business, who wrote recently, “The suit could go to the Supreme Court, and its outcome will define the future of the Digital Millennium Copyright Act, and perhaps the Internet itself.”

Viacom’s case definitely appears stronger this time around, especially in lieu of the many amicus briefs filed by other media companies like Yahoo and Facebook in addition to numerous artists with much at stake in this case.

About the case, Robert Levine said, “The idea of YouTube being responsible for everything on its server would be a disaster for the Internet business, and the idea of them being responsible for nothing would be a disaster for the entertainment business.”

More Information:

Variety

Bloomberg Business Week

All Things Digital

Cirque Du Soleil brings “Iris” to Hollywood – A Journey Through the World of Cinema

::Originally written for the MI Blog 10/13/11::

The MI Blog had the opportunity to experience the new Cirque du Soleil production Iris, hosted just a block away at the legendary Kodak Theater, and brought new vocal student Swetha Suresh to view the show. “This was by far the best theatrical performance I have ever seen, with respect to music, performance, talent and skill,” said Swetha.

A seasoned vocalist from Chennai, India who has worked previously with A.R. Rahman, Swetha remarked on the show’s musical score, which is composed by Danny Elfman – the musical mind behind legendary new wave band Oingo Boingoand the film scores for Spider Man, Big Fish, Charlie & the Chocolate Factory andAlice & Wonderland. “The score was brilliantly set to fit the act. It was perfect musically and emotionally moving at the same time.”

The musical score for Iris blended the works of over 100 orchestral musicians, the largest number of musicians ever used for a Cirque du Soleil score. Eight house musicians working in six theater boxes above the audience overlapped string, wind, brass, percussion and piano solos on top of the score, all of which were perfectly mixed into the house for an auditory experience equivalent to the spectacle on stage.

The show told a poetic love story caught in the cinematic environment, constantly juxtaposed between reality and make-believe. Constantly striving to re-unite, the two protagonists combat evil taskmasters, the confusing circus of the backstage, and acrobatic gunmen in a spectacle viewed through various perspectives that illuminate the power of cinema. The storyline was carried by the musical score, with delicate and romantic piano melodies alongside powerful and expressive movements that commanded the attention and emotion of the audience throughout.

“There was drama, love, high tension, action and a happy ending!” Swetha remarked. “If I closed my eyes and heard just the score, I could have told you all the emotion that was mentioned above. The music was that expressive.”

Swetha was most struck by the performances of the production’s rope dancers, which appear at the beginning, and she says the score during the scene of “chaos and confusion,” which portrays ‘life on location,’ gave her “goosebumps.” “The music at the end,” she said, “When the heroine performs for her loved one – brought tears to my eyes.”

The resident production at the Kodak Theater is an experience that many might not have the luxury to observe in their lifetime. The fact that Cirque has moved in as our neighbor on Hollywood Blvd, and brought this incredible experience for the community here in Los Angeles is incredibly fortunate. With Iris, Cirque has brought a piece reminiscent of the wonderful creative history that the cinema has brought to the world, a history which includes Hollywood and the industry that has come to define it.

More information about show dates and tickets for Iris, can be found at www.cirquedusoleil.com.

You can listen to the entire musical score online as well. Click here to navigate to their page.